{"title":"Pureness","description":"\u003cp\u003ePureness aims to offer smart nutrition in various forms, always with the best effect and highest quality. They source the purest nutrients from the very best producers. And what grows in the Nordic region is harvested in the Finnish wilderness. Pureness products are always tested for quality and purity, both in their own and independent laboratories. They deliver well-thought-out, effective products without unnecessary additives.\u003c\/p\u003e","products":[{"product_id":"pureness-kollagen-beauty-120-kapslar","title":"Pureness Collagen Beauty, 120 capsules","description":"\u003cp\u003ePureness Collagen Beauty capsules contain Verisol® collagen peptides, vitamin C, Triple Zinc™, and biotin. These nutrients contribute to skin, hair, and nails, while vitamin C and zinc also act as antioxidants. \u003c\/p\u003e\n\u003csection data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-7\" data-turn-id=\"6698d317-432b-4b73-8905-fe16e363c339\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\"\u003e\u003c\/section\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-8\" data-turn-id=\"request-WEB:773f7ef3-b632-4b20-ba39-879abc4b288e-3\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"5ae11793-2b5c-47da-9cf3-e6625f2f457a\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"516\" data-start=\"255\"\u003eCollagen is the body's most common protein and serves as an important building block in skin, muscles, bones, and blood vessels. It provides the skin with structure, elasticity, and strength, and works together with substances like elastin and hyaluronic acid to maintain skin quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp\u003eThe product is developed without unnecessary fillers.\u003c\/p\u003e","brand":"Pureness","offers":[{"title":"Default Title","offer_id":57243392737625,"sku":"3100677","price":219.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4266\/6329\/files\/3_bbd62c85-ff5a-4a72-8a72-e61be394ee2b.png?v=1775049525"},{"product_id":"pureness-kollagen-beauty-150g","title":"Pureness Collagen Beauty, 150 g","description":"\u003cp\u003ePureness Kollagen Beauty is a highly soluble collagen powder with fresh raspberry flavor, perfect to mix with water and enjoy daily. The product contains high-quality VERISOL® collagen peptides (type 1) as well as biotin and vitamin C that contribute to the normal health of skin and hair. Vitamin C also supports the body's own collagen production and protects cells against oxidative stress. A simple and tasty way to enhance skin elasticity, moisture and firmness from within.\u003c\/p\u003e\n\u003cp\u003eCollagen is the body's most common protein and an important building block in muscles, skin, skeleton, tendons and joints. With age, especially during (pre-) menopause, the body's own collagen production and nutrient absorption decreases, making an increased intake beneficial for bone, joint and skin health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdult dosage:\u003c\/strong\u003e Mix 1.5 tablespoons (6.2 grams) daily with water, beverage of your choice or in a smoothie. Drink immediately.\u003c\/p\u003e\n\u003cp\u003eRecommended dose should not be exceeded. Food supplements should not be used as an alternative to a varied diet. Store in a dry place and out of reach of children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePouch contents:\u003c\/strong\u003e 150 grams.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep opened pouch dry, dark and cool.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Pureness, Finland.\u003c\/p\u003e","brand":"Pureness","offers":[{"title":"Default Title","offer_id":57243392934233,"sku":"3100678","price":159.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4266\/6329\/files\/5_43796bf3-8616-4b8b-90ba-36f61d8c300d.png?v=1775061805"},{"product_id":"pureness-beteine-hcl-saltsyra-60-kapslar","title":"Pureness Betaine HCL Hydrochloric Acid, 60 capsules","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePureness hydrochloric acid with Betaine HCl and pepsin supports the body's own production of hydrochloric acid. The stomach needs enough hydrochloric acid for digestion, nutrient absorption, and the pepsin enzyme to break down proteins.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf the body's own hydrochloric acid production is insufficient and the stomach's acidity is too low, digestive and stomach problems may occur. It can be advantageously taken together with Pureness digestive enzyme.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDosage for adults:\u003c\/strong\u003e\u003cspan\u003e 1 capsule per day with food. The capsule should NOT be opened but swallowed whole.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe recommended dose should not be exceeded. Dietary supplements should not be used as a substitute for a varied diet. Store in a dry place and out of reach of children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContents per jar:\u003c\/strong\u003e\u003cspan\u003e 60 capsules.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e\u003cspan\u003e Store opened jar in a dark and cool place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e\u003cspan\u003e Pureness, Finland.\u003c\/span\u003e\u003c\/p\u003e","brand":"Pureness","offers":[{"title":"Default Title","offer_id":57243392967001,"sku":"3100669","price":219.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4266\/6329\/files\/6_a4692e3f-4368-4b32-9451-760126ff85ca.png?v=1775061760"},{"product_id":"pureness-kollagen-beauty-60-kapslar","title":"Pureness Collagen Beauty, 60 capsules","description":"\u003cp\u003ePureness Collagen Beauty capsules contain Verisol® collagen peptides, vitamin C, Triple Zinc™, and biotin. These nutrients contribute to skin, hair, and nails, while vitamin C and zinc also act as antioxidants. \u003c\/p\u003e\n\u003csection data-turn=\"user\" data-scroll-anchor=\"false\" data-testid=\"conversation-turn-7\" data-turn-id=\"6698d317-432b-4b73-8905-fe16e363c339\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-(--header-height)\"\u003e\u003c\/section\u003e\n\u003csection data-turn=\"assistant\" data-scroll-anchor=\"true\" data-testid=\"conversation-turn-8\" data-turn-id=\"request-WEB:773f7ef3-b632-4b20-ba39-879abc4b288e-3\" dir=\"auto\" class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-turn-start-message=\"true\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-message-model-slug=\"gpt-5-3\" dir=\"auto\" data-message-id=\"5ae11793-2b5c-47da-9cf3-e6625f2f457a\" data-message-author-role=\"assistant\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\"\u003e\n\u003cp data-is-only-node=\"\" data-is-last-node=\"\" data-end=\"516\" data-start=\"255\"\u003eCollagen is the body's most common protein and serves as an important building block in skin, muscles, bones, and blood vessels. It provides the skin with structure, elasticity, and strength, and works together with substances like elastin and hyaluronic acid to maintain skin quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp\u003eThe product is developed without unnecessary fillers.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Pureness","offers":[{"title":"Default Title","offer_id":57243392999769,"sku":"3100679","price":129.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4266\/6329\/files\/2_f069b5c1-cb1a-4b8e-8fff-0438d49747f4.png?v=1775049402"},{"product_id":"pureness-premium-complex-b-vitamin-60-kapslar","title":"Pureness Premium Complex B-Vitamin, 60 capsules","description":"\u003cp\u003ePureness B-complex is a unique supplement with active forms of B-vitamins such as B-12 in the forms of methylcobalamin and adenosylcobalamin, B6 in the form of P5P (pyridoxal-5-phosphate), folic acid in the form of Quatrefolic® 5-MTHF-methylfolate, and more.\u003c\/p\u003e\n\u003cp\u003eB6, B12 and folate contribute to the normal function of the immune system and help reduce tiredness and fatigue. B1, B2 and B3 contribute to normal energy metabolism and normal function of the nervous system.\u003c\/p\u003e\n\u003cp\u003ePureness dietary supplements are free from fillers and additives.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdult dosage:\u003c\/strong\u003e 1 capsule per day.\u003c\/p\u003e\n\u003cp\u003eDo not exceed the recommended dose. Food supplements should not be used as a substitute for a varied diet. Store in a dry place and keep out of reach of children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContainer contents:\u003c\/strong\u003e 60 capsules.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep opened container in a dark and cool place.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Pureness, Finland.\u003c\/p\u003e","brand":"Pureness","offers":[{"title":"Default Title","offer_id":57243393032537,"sku":"31324","price":269.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4266\/6329\/files\/31324-1.png?v=1770476875"},{"product_id":"pureness-trippel-c-vitamin-120-kapslar","title":"Pureness Triple Vitamin C, 60 capsules","description":"\u003cp\u003ePureness Triple C vitamin contains three forms of vitamin C that are well absorbed by the body. It also contains the antioxidant-rich berry camu camu which provides important bioflavonoids, polyphenols and valuable plant nutrients for absorption.\u003c\/p\u003e\n\u003cp\u003eEach capsule contains 400 mg of vitamin C.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eVitamin C contributes to normal collagen formation which is important for the normal function of skin, bones, blood vessels and cartilage.\u003c\/li\u003e\n\u003cli\u003eVitamin C also helps reduce tiredness and fatigue and contributes to the normal function of the immune system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eAdult dosage:\u003c\/strong\u003e 1-2 capsules per day.\u003c\/p\u003e\n\u003cp\u003eDo not exceed recommended dose. Food supplements should not be used as a substitute for a varied diet. Store in a dry place and keep out of reach of children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNutritional content per 1 capsule: RDI%\u003c\/strong\u003e\u003cbr \/\u003e\nVitamin C 400 mg 500%\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIngredients:\u003c\/strong\u003e Vitamin C (sodium ascorbate, ascorbic acid, ascorbyl palmitate), Camu Camu powder, citrus bioflavonoids. Capsule: Hydroxypropyl methylcellulose.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContent per bottle:\u003c\/strong\u003e 60 capsules.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep opened bottle in a dark and cool place.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Pureness, Finland.\u003c\/p\u003e","brand":"Pureness","offers":[{"title":"Default Title","offer_id":57243393065305,"sku":"31810","price":129.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4266\/6329\/files\/31810-1.png?v=1770476875"},{"product_id":"pureness-elektrolytpulver-skogsbar-120-g","title":"Pureness Electrolyte Powder Forest Berries, 120 g","description":"\u003cp\u003eDelicious electrolyte powder that can help maintain the balance between essential electrolytes in our body. The electrolyte powder functions as a fluid replacement.\u003c\/p\u003e\n\u003cp\u003eWhen do you need it?\u003c\/p\u003e\n\u003cp\u003eElectrolyte supplements can be beneficial when you lose a lot of water from your body, e.g., during long workout sessions, sauna bathing, hot summer days, or when sweating. It's also beneficial when experiencing temporary stomach issues and fluid loss as a result. It's also excellently suited to support the increased need for electrolytes during a ketogenic diet.\u003c\/p\u003e\n\u003cp\u003eIn addition to the most important electrolytes, the product also contains Guerande sea salt, Vitamin C, and organic sulfur (OptiMSM).\u003c\/p\u003e\n\u003cp\u003ePureness electrolyte powder is developed and manufactured in Finland. It is lactose-free, milk-free, gluten-free, and contains no fillers. It is sweetened with stevia.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdult dosage:\u003c\/strong\u003e Measuring spoon included. Use the measuring spoon (5 g) and mix the electrolyte powder in a glass of water, 1-4 times per day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContainer content:\u003c\/strong\u003e 120 grams.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep opened container in a dark and cool place.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Pureness, Finland.\u003c\/p\u003e\n\u003cp\u003eDo not exceed recommended dose. Food supplements should not be used as a substitute for a varied diet. Store in a dry place and keep out of reach of children.\u003c\/p\u003e","brand":"Pureness","offers":[{"title":"Default Title","offer_id":57243393163609,"sku":"31808","price":159.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4266\/6329\/files\/Elektrolytpulver-skogsbar-120g_700x-1.jpg?v=1770476876"},{"product_id":"pureness-elektrolytpulver-citron-lime-120-g","title":"Pureness Electrolyte Powder Lemon \u0026 Lime, 120 g","description":"\u003cp\u003eTasty electrolyte powder that helps maintain the balance between essential electrolytes in our body. The electrolyte powder functions as a fluid replacement.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen do you need it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eElectrolyte supplementation can be beneficial when you lose a lot of water from your body, e.g., during long workout sessions, sauna bathing, hot summer days, or when sweating.\u003cbr \/\u003e\nIt's also helpful when you have temporary stomach issues and have lost fluids that way.\u003cbr \/\u003e\nIt's excellently suited to support the increased need for electrolytes during a ketogenic diet.\u003c\/p\u003e\n\u003cp\u003eIn addition to the most important electrolytes, the product also contains Guerande sea salt, Vitamin C, and organic sulfur (OptiMSM).\u003c\/p\u003e\n\u003cp\u003ePureness electrolyte powder is developed and manufactured in Finland. It is lactose-free, milk-free, gluten-free and contains no fillers. It is sweetened with stevia.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdult dosage:\u003c\/strong\u003e Measuring spoon included. Use the measuring spoon (5 g) and mix the electrolyte powder in a glass of water, 1-4 times daily. Each dose (5 g) contains only 0.8 g of carbohydrates.\u003c\/p\u003e\n\u003cp\u003eRecommended dose should not be exceeded. Food supplements should not be used as a substitute for a varied diet. Store in a dry place and keep out of reach of children.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eContainer contents:\u003c\/strong\u003e 120 grams.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eStorage:\u003c\/strong\u003e Keep opened container in a dark and cool place.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eManufacturer:\u003c\/strong\u003e Pureness, Finland.\u003c\/p\u003e","brand":"Pureness","offers":[{"title":"Default Title","offer_id":57243393196377,"sku":"31327","price":159.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1016\/4266\/6329\/files\/Elektrolytpulver-citron-lime-120g_700x-1.jpg?v=1770476878"},{"product_id":"pureness-kallpressad-ekologisk-kokosolja-500-ml","title":"Pureness Cold-Pressed Organic Coconut Oil, 500 ml","description":"\u003cp\u003ePureness coconut oil is organic and cold-pressed, which means no heat has been used. Only pressing, completely mechanical. This type of coconut oil is called \u0026quot;virgin oil\u0026quot;. The cold-pressed coconut oil has been handled with care, ensuring that all the important fatty acids and nutrients are preserved.\u003c\/p\u003e\n\u003cp\u003eUsage: Coconut oil is excellent for heating and can therefore be used as cooking fat and oil in your cooking and baking. It contains no trans fats and cannot even form trans fats when heated. Since our oil is cold-pressed, as mentioned, the pleasant aroma and taste remain. In LCHF and biohacking circles, it's popular to add a dollop of coconut oil to morning coffee – but for that purpose, you might want to try MCT oil instead.\u003c\/p\u003e\n\u003cp\u003eCoconut oil is also excellent for skincare. It makes the skin smooth and is pleasant to use on the body after showering. 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