Not allowed in our dietary supplements and health foods

Far too often, cheap nutrients and unnecessary additives are used to keep costs down. This does nothing to benefit your health. That is why we say no to:

• Synthetic colorants
• Potassium acesulfame (E950)
• Butylated hydroxyanisole (E320)
• Butylated hydroxytoluene (E321)
• Hydrogenated oils
• Aspartame (E951)
• Irradiated substances
• Synthetic fertilizers
• Ethylene oxide
• Metallic colorants
• Talc (E553b)
• Propyl gallate (E310)
• Polyethylene glycol
• Polyvinylpyrrolidone (PVP) (E1201)
• Titanium dioxide (E171)
• Tartrazine (E102)
• Allura Red AC (E129)
• Azorubine/Carmoisine (E122)
• Aluminium silicate (E559)
• Partially hydrogenated oil
• Hydrogenated oil
• Irradiated herbs and plants
• Aluminium lake (E173)
• Corn starch
• Dairy products
• Gluten
• GMOs
• Hydrogenated oils
• Corn syrup
• Sucralose
• Aspartame
• Acesulfame K

Not allowed in our body care products

The skin is the body's largest organ and should not be exposed to unnecessary chemicals. That is why we say no to:

• Propylene glycol
• Polyacrylamide
• Formaldehyde
• Mineral oils
• Petroleum jelly (petrolatum)
• Diethanolamine (DEA)
• Parabens
• Polysorbates
• Cocamidopropyl betaine
• Petrochemicals
• BHA (butylated hydroxyanisole)
• BHT (butylated hydroxytoluene)
• Phenoxyethanol
• Benzene
• 1,4-dioxane
• Triethanolamine (TEA)
• Acrylates
• Unhealthy sulfates
• Sodium lauryl sulfate (SLS)
• Silicones
• Triclosan
• Toluene
• EDTA
• Sodium lauryl sulfate (SLS)
• Artificial colors
• Nanoparticles
• Fluoride
• PEG laurate
• Lauryl sulfates
• Carbomer
• Phthalates & polymers
• GMOs
• Substances tested on animals
• ABP
• Hidden animal residues
• PFAS & PFC
• Endocrine-disrupting substances
• Cyclopentasiloxane
• Oxybenzone
• Bismuth oxychloride

Not allowed in our cleaning and laundry products

A clean home should not come at the expense of health or the environment. That is why we say no to:

• Optical brighteners
• PFAS (highly fluorinated substances)
• Lead
• Mercury
• Animal-based additives
• Synthetic colorants
• Synthetic fragrances
• Petrochemical derivatives (oil- or plastic-based chemicals)
• Sulfates
• Phosphates
• Enzymes
• Carcinogens
• Chlorine and chlorine-based bleaches (e.g. sodium hypochlorite)
• Phthalates
• Ammonia
• Formaldehyde and formaldehyde-releasing agents
• Triclosan
• Nonylphenol ethoxylates (NPE)
• Phosphonates
• EDTA (ethylenediaminetetraacetic acid)
• MI/MCI (Methylisothiazolinone / Methylchloroisothiazolinone)?
• Petrochemical surfactants

Not allowed in our household utensils

We also choose to avoid materials that do not benefit health in everyday household utensils. That is why we say no to:

• Bisphenol A (BPA)
• Phthalates
• Lead
• Azo dyes

Not allowed in our toys

Children should be able to play safely, without the risk of harmful chemicals. That is why we say no to:

• Bisphenol A (BPA)
• Phthalates
• Lead and lead compounds
• Formaldehyde
• Allergenic fragrances
• Perfume
• PVC plastic
• Cadmium
• Boron
• Short-chain chlorinated paraffins (SCCP)
• Heavy metal paints
• Mercury
• Chromium (VI)
• Nickel
• Azo dyes
• Polycyclic aromatic hydrocarbons (PAHs)
• Brominated flame retardants (PBDE, PBB)
• Perfluorinated substances (PFAS)
• Organotin compounds