Bloggbild för: Review: How Good is HIRO Cosmetics Organic and Natural Professional Makeup from Berlin

Review: How Good is HIRO Cosmetics Organic and Natural Professional Makeup from Berlin

Beauty
October 3, 2023 5 min reading

Here's a review of HIRO Cosmetics.

What makes these makeup products unique is that they are incredibly light on the skin, multifunctional, super easy to achieve beautiful results with, and they stay put all day long.

Mineral Foundation SPF 25-30 from HIRO

I think the name mineral foundation doesn't do this product justice, and this phenomenal product has received far too little attention. Unlike other mineral foundations, this one is extra finely milled, fluffy, and melts right into the skin without emphasizing dryness or wrinkles. After two layers, you still look like you're not wearing makeup, but the result is strikingly beautiful. Choose a fluffier kabuki brush for medium coverage and a denser foundation brush for high coverage.

TIP:

Since it's so finely milled, you can get an equally good liquid foundation by mixing it with serum, cream, or oil.

When I was in Berlin and met one of the founders, they explained to me that there's a huge difference in how minerals are milled. You can control not only particle size but also particle shape such as round, oval, or angular.

Depending on the "settings" of the milling process, the end result can vary on the skin. So incredibly exciting!

They have also determined the exact SPF for each shade, and I think that 25-30 is good year-round protection.

Thumbs up for completing all tests required to print the SPF on the containers.

And thumbs up for packaging that is easy to use and secure so no powder spills out.

HIRO's is my absolute favorite loose foundation.
HIRO Mineralfoundation

No Doubt Natural Foundation from HIRO

Hiro's natural, liquid foundation is also easy to use as it melts into the skin immediately and gives a natural look. It doesn't cake. I think it feels amazing on the skin and gives a smooth, matte, beautiful finish. It provides medium coverage that is buildable, so if you need more, you just apply more. This foundation scores 5 out of 5 points from me, and I think it suits both experienced makeup users and beginners.

HIRO liquid foundation

Space balm concealer from HIRO

Space balm is truly out of this world and offers high coverage. HIRO possibly covers slightly less than some other brands, but it stays put all day, and even after several layers it feels light and not greasy on the skin, which means it doesn't emphasize lines. A major plus is the mirror, a must-have for touch-ups or if you're constantly on the go. If I could only own one concealer, I would choose HIRO's Space balm without hesitation.

HIRO Space Balm

Lipstick from HIRO

I'm a lipstick-holic and absolutely love HIRO's lipsticks and lip paints. There are lipsticks that create quite a thick layer on the lips. Fully covering and beautiful, but they wear off quickly and end up everywhere. Then we have those that feel drier, stay on better but require more work when applying and aren't suitable for those with dry lips. HIRO's lipsticks instead provide a thin, pigmented layer on the lips that you can't feel. The lips also stay soft for a really long time. Sometimes I forget that I'm wearing lipstick, but am pleasantly surprised when I see that I still have lipstick looking great at the end of the day.If I don't touch it up during the day, it fades, but in an even and attractive way. There's nothing worse than having just an outer ring left on your lips toward the evening. Their Lip Paint provides rich color and suits everyone who loves very colorful lips. Lip Paint has a creamy, thick liquid formula. They are highly pigmented and have matte, opaque, wonderful colors.

HIRO lipstick

Mascara from HIRO

Mascara is so individual. I always have problems with flaking and smudging since I have hooded eyes. HIRO's mascara Beautiful Brown & Deep Black gets 4 out of 5 points from me. By the end of the day, a little has ended up under my eye. Easy to wipe away, but still. I know we have customers who are die-hard fans of the mascara; the brush has a classic perfect design and the formula stays put all day. Their latest mascara released in 2022 called Bada Boom is another bullseye from HIRO.A gentle mascara perfect for sensitive eyes that still gives beautiful volume without clumps with just one sweep of the brush... wonderful!

This is by far the best natural mascara we've tested that provides both volume and length at once.

HIRO mascaras

Three bronzers from RÓEN Beauty on a pink and purple background.

Multistick from HIRO

These multisticks became popular from day one! They are matte with a cream-to-powder formulation that gives a light splash of color on lips and eyelids. On the cheeks, HIRO's multisticks are in a class of their own. There are cream blushes that are so pigmented that they easily look patchy and require practice to apply evenly and beautifully. When you succeed, cream blushes are more skin-like, giving a fresher and more credible result. Powder blushes look nice but can appear powdery and therefore more unnatural.HIRO's multisticks are somewhere in between, powdery yet not quite. It's easy and quick to achieve either a subtle or more pigmented look. It makes you look like you're good at applying makeup even if you don't know what you're doing. So easy to control the amount and no brushes needed, just fingers. The best part is that it stays extremely well on the skin. Blushes and bronzers tend to disappear during the day on me (I like small amounts, subtle look), but not these. I easily eat off lipstick. But the multistick from Hiro stays put all day. I've tried having multistick with other lipstick on top, and what remains in the evening is the multistick.

Love, love, love HIRO's multistick.

HIRO Multisticks

All of you who love HIRO, go ahead and write product reviews so more people can hear about your experiences. All of you who haven't tried HIRO yet – do it!

Anna Diec
Written by

Anna Diec

Anna is our beauty specialist and knows everything about natural skin care, hair care and make-up. She started and ran the shop softskin.se for 14 years before selling the business to Glimja.