This multivitamin serum from 100% Pure deserves praise in its own dedicated article. It's rare that I manage to use up a facial product completely. When I do, it's even more rare that I get myself a new one that's identical. The reason is partly because my cabinets are already stuffed with products and because I constantly have new products that need testing. I've lost count, but I think this is my 3rd bottle and before it was completely empty, I had already made sure to have a new one in the cabinet. That's how good it is!
What makes this multivitamin serum special?
Take a look at the impressive ingredients list or read more about the product. It's worth mentioning that the vitamin C is in the form of Magnesium Ascorbyl phosphate – a very stable and effective form in water-based solutions (yes, there are different forms of vitamin C). Many believe that the higher the vitamin C concentration in a serum, the better the effect it has.But it's not quite that simple. You need to consider what type of vitamin C it is, how stable it is in its formulation, pH, etc. Vitamins rarely work best in their isolated form but achieve optimal results when combined with other substances or vitamins. In this serum, we find vitamin B, vitamin E, and hyaluronic acid, which not only have positive properties for the skin on their own but also make vitamin C more effective. That's why people often talk about vitamin complexes or how vitamins work synergistically with other substances.Don't be afraid if the serum has a light yellow-brown color. This comes from the sea buckthorn oil, among other ingredients. Something unusual is finding a serum with both vitamin C and niacinamide in one! Niacinamide is an active form of vitamin B, known for its brightening, wrinkle-reducing, and pore-minimizing properties on the skin. Niacinamide is highly trendy and something that skincare enthusiasts love to include in their skincare routine. This serum is designed for mature skin, or those who are beginning to develop fine lines. Anti-aging at a high level where you get potent and high concentrations of all boosters packed into a single product!
100% Pure always goes all out. Sometimes it feels like they put all skincare goodies into one product just to impress. But the fact is that they carefully select the ingredients and develop an advanced and stable formula which gives truly excellent results on the skin.
Usage
This is a night serum. It does its job best at night. Partly because it contains light-sensitive vitamins and a splash of retinol, but also because the skin works the most (repairing and renewing itself) when we sleep. It's when we sleep that we can best take advantage of all the potent ingredients in the serum. So it's wasteful to use such a fine and active serum during the day. So don't do that!
One pump is usually enough. Sometimes I would like to have 1.5 pumps, but it's difficult to dose less than whole pumps. At the same time, it doesn't feel wasteful because it's as if the skin thanks me for the generosity 😂
And the result gets even better. But of course, the serum runs out faster then. If there's anything to complain about, it's the pump. It could have been better.
Results
I don't notice that my skin becomes lighter, but it definitely gets a more even skin tone. Minor imperfections disappear or become less visible so the skin looks cleaner and more even. It's so good at moisturizing the skin. I find that the need for subsequent cream/oil decreases. The skin gets a general nice glow and fresh appearance. The skin becomes incredibly soft, which can be felt after just one application. Pores also become visibly smaller. It must be all the moisture and niacinamide that does it (I like that idea at least).When my skin is in poor condition (due to lack of sleep, too much stress, poor diet, etc.), I always use this multivitamin serum which, after a few evenings of use, restores and calms my skin. My skin also feels more resilient (stronger skin barrier) when I use the serum regularly. I don't know what more one could wish for in a serum. It is without a doubt the best serum I have ever used, and I find it hard to live without it. It may be an expensive serum, but definitely worth every penny. May 100% Pure never stop making this product!