Today we primarily know The Organic Lab as one of the best producers of vibrant superfoods powders. Their colorful vitamin-packed powders have frequently appeared on social media where they're used to create everything from blue smoothies to cakes in all colors of the rainbow. But when Organic Labs, or Kokosbowls as they were called then, was founded in 2018, they had a completely different plan. The company was founded by Juliana, who together with her husband wanted to contribute to positive change in Indonesia by using their good relationships with local artisans.The idea was to purchase handmade coconut bowls from Indonesia, sell them in Sweden, and give back all profits to the artisans and communities in Indonesia. But as their social media accounts grew, they noticed an increased demand for superfoods. It wasn't long before every customer who bought coconut bowls also asked about the colorful powders featured in them in the photos. Juliana explains that superfoods had long been a part of her life for various health-related reasons. At ages 15 and 19, she was diagnosed with cancer and had to undergo several difficult operations and treatments.
"The treatments often took such a toll on me that I couldn't manage to eat any solid meals, so I started drinking smoothies. But the doctors said I wasn't getting enough vitamins, and that I would need to be hospitalized if I didn't manage to eat more. So I decided to fill my smoothies with even more vegetables and fruits, but in powder form, to boost them with even more nutrients. Sometimes I would mix up to 10-12 different powders in each smoothie, which clearly helped me with my recovery."
Juliana
Juliana herself comes from Spain, but grew up in Brazil where superfoods like acai, graviola, and pitaya were part of the everyday diet. When she later moved around the world as an adult, she discovered that most people weren't familiar with any of these superfoods, nor did they have the opportunity to buy them in their raw form. So, spurred by her own passion for superfoods and customer requests, the major project of producing the colorful powders began. But it's not an easy job, and the amount of work behind each new product is perhaps what distinguishes The Organic Lab from other brands.Sometimes it can take several months to find the right producer, Juliana explains. They may have switched from coconut bowls to colorful powders, but the passion for supporting local farmers and contributing to sustainable social development remains at the core of the company. All farms in The Organic Lab's network are small-scale and carefully selected based on their sense of quality, fair working conditions, and love for what they do. They work very closely with both farmers and local communities including Brazil, the Philippines, and Chile.But it's not just social sustainability that's in focus; environmental awareness is equally important. Since the very beginning, they have worked with sustainable packaging, and very recently they managed to meet the requirements for their bestseller, Pink Pitaya, to be classified as organic. In connection with the launch of their super powders in 2018, they also changed their name to The Organic Lab.
"Today we're so accustomed to stuffing ourselves with medicines developed in labs that we've completely forgotten about the natural 'medicine' we can get through fruits and vegetables, which heal us from the inside.The name The Organic Lab was a way for us to show that it's possible to get all important nutrients from nature's own lab."
Juliana
In just two years, they have managed to build a shining company that spreads health, creates jobs in the South American countryside, and inspires other companies to follow in their sustainable footsteps. We at Glimja are proud to sell their products and look forward with excitement to following them on their continued journey.
