There is something truly special about 100% Pure. Their products are reviewed in countless beauty blogs and YouTube videos worldwide. We are also completely sold on their products. We immediately fell for 100% Pure's impressive ingredient lists. They are truly pure products, living up to their name. They stand out with unusual ingredients like acai, shiitake, sake, mulberry, apricot, apple, yuzu, licorice, cocoa, tomato, etc.Nothing strange about that in itself, all edible ingredients, but not something you usually see in beauty products.
Most products are water-free. Instead, they use plant hydrolates or aloe vera juice, for example.
100% Pure contains many organic ingredients and is 99% vegan-friendly, with some products containing honey. Due to their fine and well-thought-out content without harmful and cheap ingredients, the products are a bit more expensive. Here you can read Anna's review of 100% Pure's Multi-vitamin night serum.
How does 100% Pure define natural products?
100% Pure defines natural content as follows: "An ingredient or formula consisting of plant, mineral, and/or marine vegetation that undergoes chemical changes due to biological processes such as fermentation, distillation, and cold processing."
100% Pure delivers results
100% Pure offers not only natural products but they also deliver excellent results. You can feel that their serums, creams, oils, primers, toners, and masks make a difference and affect the skin at a deeper level. That's why their products are so talked about and loved.
Their hair products are also very popular.
100% Pure's makeup, which is also very popular, is unique as it's colored with plant and fruit pigments. Instead of toxic FD & C colors, they can achieve absolutely amazing modern shades with beets, fruits, and berries. Screaming orange or true red lipstick with 100% natural plant pigments - how cool is that?
The Challenge
Their range is gigantic and they constantly have new product releases. The only negative aspect is how difficult it is to order products. This is because their inventory constantly runs out and it takes time before they can produce more. When they write "Hurry up! only 500 left", they really mean it. We do our best to fill up our inventory and try to get our hands on the popular products but don't always succeed.
What Would You Like?
Is there any 100% Pure product that you've tried, love, and miss in our selection? Please feel free to comment and tell us, and we'll keep it in mind the next time we order.