
About Glimja
With a long history in the health industry, our founders Rahima, Adam, and Mikael had seen it all.
Hyped supplements from cool brands that got off to a strong start but lowered their quality as they grew. People buying expensive products that made no difference. And trends that promised everything but delivered little.
But above all, they had seen the frustration of people who genuinely want to feel better but don’t know who they can trust.
They had been there themselves—confused in a health food store, holding three different magnesium products. Sitting in front of their computers, reading 47 reviews to figure out which health products actually make a difference and which are simply a waste of money.
So, in spring 2020, they decided to found Glimja, a health store where all supplements and health foods meet three strict requirements:
Our journey began long before 2020
Glimja is not our first attempt to make health simpler. Quite the opposite. Glimja brings together several businesses founded by people who shared the same vision of offering pure, healthy products for the body and home:
- Softskin – founded by Anna Diec in 2006
- Clearlife – founded by Rahima Knutsson and Tom Lidström in 2007
- Rawfoodmiddagar – founded by Catherine Hirota and Mikael Boström in 2010
- Lapland Eco Store – founded by Sara Mårtensson in 2013
- Happy Green – founded by Torulf Rosvall and Bonnier News in 2016
Holistic health
For us, health is about the whole picture – how body, mind, and lifestyle interact.
Nutrition is an important part, but just as significant are sleep, movement, recovery, relationships, and what brings joy in everyday life.
We know that every person is unique. Bodies function differently, life situations vary, and health challenges are rarely simple or one-sided.
What works for one person doesn’t necessarily work for another. That’s why we don’t believe in one-size-fits-all solutions or favor one diet over all others. There are many paths to balance, and often you need to find your own.
We believe in a sustainable and balanced approach to health, where there is room to live, enjoy, and be human. Strict rules and harsh restrictions rarely create long-term harmony.
Instead, we want to inspire small, thoughtful, and individual changes that strengthen the body over time.
Our team
Mikael
Co-founder & Chairman of the Board
Rahima
Co-founder & Category Manager
Adam
Co-founder & E-commerce Specialist
Moon
CEO
Daniella
Customer Happiness Team Lead
Ulf
Machine Specialist
Sara
Head of Growth & Product Developer
Ellinor
CX & Frontend developer
Hewri
Senior Buyer
Sara
Customer Happiness Specialist
Ella
Senior Buyer
Emma
Digital Marketing Specialist
Our dietary supplements
High-quality ingredients free from strange additives and unnecessary fillers
