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HIRO Cosmetics: Ekologiskt smink för naturlig look
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HIRO Cosmetics: Organic makeup for a natural look

Here comes a review of HIRO Cosmetics.

What makes these makeup products unique is that they are incredibly light on the skin, multifunctional, super easy to achieve a beautiful result with, and they stay looking great all day.

Mineral Foundation SPF 25-30 from HIRO Cosmetics

I think the name mineral foundation doesn’t do this product justice and that this phenomenal product has received far too little attention.

Unlike other mineral foundations, this one is extra finely milled, fluffy, and melts directly into the skin without emphasizing dryness or wrinkles.

After two layers, you still look natural but the result is strikingly beautiful.

Choose a fluffier kabuki brush for medium coverage and a denser foundation brush for high coverage.

TIP: Because it is so finely milled, you can get an equally good liquid foundation by mixing it with serum, cream, or oil.

When I was in Berlin and met one of the founders, I was explained that there is a huge difference in how the minerals are ground down. You can control particle size, but also particle shape like round, oval, or angular.

Depending on the "settings" in the grinding process, the final result on the skin can vary. So exciting!

They have also determined the exact SPF for each shade, and I think 25-30 is good year-round protection.

Thumbs up for having done all the necessary tests to be able to print SPF on the jars.

And thumbs up for the packaging being easy to use and secure so no powder spills out.

HIRO Cosmetics is my absolute favorite loose foundation.
You can buy HIRO Cosmetics Mineral Foundation here >

No Doubt Natural Foundation from HIRO Cosmetics

HIRO Cosmetics' natural liquid foundation is also easy to use as it melts into the skin immediately and gives a natural look.

It doesn’t cake.

I find it super comfortable on the skin and it gives a smooth, matte, beautiful finish.

It provides medium coverage that is buildable, so if you need more, just apply more.

This foundation is a 5-star product (out of 5 stars) and I think it suits both experienced makeup users and beginners.

You can buy HIRO Cosmetics liquid foundation here >

Space Balm concealer from HIRO Cosmetics

Space Balm is also from another planet and has a high coverage level.

HIRO Cosmetics may cover slightly less than some other brands, but it stays put all day, and even after several layers it feels light and not greasy on the skin, which means it doesn’t emphasize lines.

A big plus is the mirror, a must for touch-ups or if you're always on the go.

If I could only own one concealer, I would without a doubt choose HIRO Cosmetics' Space Balm.

You can buy HIRO Cosmetics Space Balm here >

Lipstick from HIRO Cosmetics

I am a lipstickholic and absolutely love HIRO Cosmetics' lipsticks and lip paints.

There are lipsticks that apply a fairly thick layer on the lips. Full coverage and beautiful, but they wear off quickly and end up everywhere.

Then there are those that feel drier, last better but require more work when applying and are not for those with dry lips.

HIRO’s lipsticks instead give a thin, pigmented layer on the lips that you don’t feel. The lips also stay soft for a long time.

Sometimes I forget I’m wearing lipstick but am pleasantly surprised when I see it still looks nice at the end of the day.

If I don’t touch up during the day, it fades evenly and nicely. There’s nothing worse than an outer ring left on the lips by evening.

Their Lip Paint gives a lot of color and suits everyone who loves very colorful lips.

Lip Paints are creamy in a liquid, thick form. They are very pigmented and have matte, opaque, wonderful colors.

Buy HIRO lipsticks here >

Mascara from HIRO

Mascara is so individual. I always have trouble with flakes and smudges because I have hooded eyes.

HIRO’s mascara Beautiful Brown & Deep Black gets 4 out of 5 points from me. By the end of the day, a little has settled under the eye. Easy to wipe off, but still.

We know we have customers who are die-hard fans of the mascara; the brush has a classic perfect design and the formula lasts all day.

Their latest mascara released in 2022 is called Bada Boom and is another hit from HIRO.

A gentle mascara that suits sensitive eyes but still gives a sweep of fine volume without clumps… wonderful!

This is by far the best natural mascara we’ve tested that gives volume and length at the same time.

Buy HIRO mascaras here >

Multistick from HIRO

These multisticks became popular from day one!

They are matte and the formula is cream-to-powder, which gives a light splash of color on the lips and eyelids.

On the cheeks, HIRO’s multisticks are in a class of their own.

There are cream blushes that are so pigmented they can easily look patchy and require practice to get an even and nice finish. If you succeed, cream blushes look more like skin, give a fresher and more believable result.

Powder blushes look nice but can appear powdery and therefore more unnatural.

HIRO’s multisticks are a middle ground, powdery but not quite. It’s easy and quick to create a subtle or more pigmented look.

It looks like you’re good at makeup even if you don’t know what you’re doing.

So easy to apply and no brushes needed, just fingers. The best part is that it stays extremely well on the skin.

Blushes and bronzers tend to disappear on me during the day (I like small amounts, a subtle look), but not these.

I easily eat off lipstick. But the multistick from HIRO stays all day.

I've tried wearing multisticks and other lipsticks on top, and what remains in the evening is the multistick.

Love, love, love HIRO's multisticks.

Buy HIRO Multisticks here >

All of you who love HIRO, go in and write product reviews so more people can hear how you experience them. All of you who haven't tried HIRO yet – do it!

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Written by

Anna Diec

Anna is our beauty specialist and knows everything about natural skincare, haircare, and makeup. She started and ran the store softskin.se for 14 years before selling the business to Glimja.