About us | Glimja

About Glimja

With a long journey in health behind them, our founders Rahima, Adam, and Mikael had seen it all.

Hyped brands that started strong but lowered quality as they grew. People who bought expensive products that made no difference. And trends that promised everything but delivered little.

But above all, the frustration of people who genuinely want to feel better but don’t know who they can trust.

They had been there themselves. In the health food store with three magnesium products in hand. Sitting in front of the computer reading 47 reviews just to find a detergent pure enough for the children’s skin. Trying to figure out which health products actually make a difference, and which are just a waste of money.

In spring 2020, they decided to found Glimja, a health store where every product is approved according to three strict requirements:

High quality

Even our most affordable options contain raw materials of high quality

No unnecessary additives

We choose products with as few additives and fillers as possible

0% unpleasant substances

We say no to over 100 substances that do not support your health

Our journey began long before 2020

Glimja is not our first attempt to make health simpler. On the contrary. Glimja includes several previous ventures founded by people with the same vision:

Softskin – founded by Anna Diec in 2006
Clearlife – founded by Rahima Knutsson and Tom Lidström in 2007
Rawfoodmiddagar – founded by Catherine Hirota and Mikael Boström in 2010
Lapland Eco Store – founded by Sara Mårtensson in 2013
Happy Green – founded by Torulf Rosvall and Bonnier News in 2016

Holistic health

For us, health is about the whole picture – how body, mind, and lifestyle interact.

Nutrition is an important part, but just as significant are sleep, movement, recovery, relationships, and what brings joy in everyday life.

We know that every person is unique. Bodies function differently, life situations vary, and health challenges are rarely simple or one-sided.

What works for one person doesn’t necessarily work for another. That’s why we don’t believe in one-size-fits-all solutions or favor one diet over all others. There are many paths to balance, and often you need to find your own.

We believe in a sustainable and balanced approach to health, where there is room to live, enjoy, and be human. Strict rules and harsh restrictions rarely create long-term harmony.

Instead, we want to inspire small, thoughtful, and individual changes that strengthen the body over time.

Health Blog

On our health blog, our experts share knowledge about nutrition, mental health, physical activity, and other lifestyle factors that affect your well-being. We want to give you tools, not lectures.

Free health consultation

Are you unsure where to start? Feel free to contact our customer service and tell us about your situation, what you have tried before, and what you want to achieve.

We will help you find products and solutions tailored specifically to you.