This multivitamin serum from 100% Pure deserves a tribute in its very own article. It’s rare that I manage to finish a facial product. When I do, it’s even rarer that I get a new one that’s the same.
The reason is partly that my cabinets are already packed with products and because I constantly have new products to test. I’ve lost count, but I believe this is my 3rd bottle, and before it was completely empty, I had already made sure to have a new one in the cabinet.
That good it is!
What makes this multivitamin serum special?
Feel free to visit the serum’s product page to see the impressive ingredient list or read more about the product. It’s worth mentioning that the vitamin C is in the form of Magnesium Ascorbyl Phosphate – a very stable and effective form in water solutions (yes, there are different forms of vitamin C).
Many believe that the higher the vitamin C concentration in a serum, the better the effect. But it’s not quite that simple. You have to look at what kind of vitamin C it is, how stable it is in its formulation, pH, etc. Vitamins rarely work best in their isolated form but have the best effect together with other substances or vitamins.
In this serum, we find vitamin B, vitamin E, and hyaluronic acid, which on their own have positive effects on the skin but also make the vitamin C more effective. That’s why people often talk about vitamin complexes or that vitamins work synergistically with other substances. Don’t be afraid if the serum is a weak yellow-brown color. It’s partly the sea buckthorn oil that gives this color.
Something unusual is finding a serum with both vitamin C and niacinamide in one! Niacinamide is an active form of vitamin B, known for its brightening, wrinkle-reducing, and pore-minimizing properties on the skin. Niacinamide has a high trend factor and is something skincare enthusiasts love to have in their routine.
This serum is designed for mature skin or those starting to get fine lines. High-level anti-aging where you have potent and high concentrations of all boosters packed into one product!
100% Pure always aims to be the best. Sometimes it feels like they put all the skincare goodies into one product just to impress. But the fact is they carefully select the ingredients and develop an advanced and stable formula that delivers really good results on the skin.
Usage
This is a night serum. It works best at night. Partly because it contains light-sensitive vitamins and a splash of retinol, but also because the skin works the most (repairs and renews itself) when we sleep. It’s when we sleep that we can best take advantage of all the potent ingredients in the serum.
So it’s a waste to use such a fine and active serum during the day. Don’t do that!
One pump is usually enough. Sometimes I wish I had 1.5 pumps, but it’s hard to dose less than whole pumps. At the same time, it doesn’t feel wasteful because it’s as if the skin thanks me for the generosity 🙂
And the results get even better. But sure, the serum runs out faster then. If there’s anything to complain about, it’s the pump. It could be better.
Results
I don’t notice the skin getting lighter, but it definitely gets a more even skin tone. Small imperfections disappear or become less visible, so the skin looks cleaner and more even. It’s so good at moisturizing the skin.
I find the need for a follow-up cream/oil is reduced. The skin gets a general nice glow and fresh appearance. The skin becomes incredibly smooth, which you can already feel after one application.
The pores also become visibly smaller. It must be all the moisture and niacinamide doing that (at least I like to think so).
When the skin is in poor condition (due to lack of sleep, too much stress, careless diet, etc.), I always use this multivitamin serum, which after a couple of nights restores and soothes the skin.
The skin also feels more resilient (stronger skin barrier) when I use the serum regularly. I don’t know what more you could wish for from a serum.
It is without a doubt the best serum I have ever used, and I find it hard to live without it. It may be an expensive serum, but definitely worth every penny. May 100% Pure never stop making this product!

